This white paper examines how generative AI is transforming retail and consumer goods through hyper-personalization, CX automation, visual content creation, and smart supply chains. It outlines over ten business functions where AI boosts efficiency and creativity. Featuring case studies from Unilever, Coca-Cola, and Walmart, the paper also highlights ethical risks, adoption barriers, and governance needs, urging firms to embrace AI strategically for long-term competitive advantage.

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