This text discusses the importance of understanding channel partners' digital marketing capabilities for IT vendors, emphasizing the challenge of utilizing marketing development funds (MDF) effectively due to a lack of knowledge about partners' marketing skills and digital expertise. It highlights the use of AI and data analytics by bChannels to assess partners' marketing capabilities and engagement levels, allowing vendors to tailor support, engage the right partners for specific activities, and enhance digital marketing outcomes. The analysis categorizes partners into quadrants based on digital capabilities and brand engagement, facilitating targeted strategies for growth and better MDF utilization.

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