This insight brief explores how MedTech organizations can unlock the full value of big data while maintaining strong privacy protections. Using an analogy of safety systems enabling confident driving, it explains that privacy should be embedded into data strategy rather than treated as a repetitive, reactive hurdle. The brief highlights challenges MedTech companies face when scaling data use, including regulatory complexity, inconsistent privacy controls, and operational inefficiencies. It emphasizes the importance of a proactive, standardized privacy framework that supports advanced analytics, AI, and innovation without slowing progress. IQVIA’s approach integrates privacy-by-design principles, automated controls, and governance to reduce risk and enable responsible data reuse across use

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