The Great Place To Work’s Trust Model™ is built on 30 years of research and focuses on creating a positive employee experience. Trust is the foundation of a great workplace, where employees trust their leaders, feel pride in their work, and enjoy their colleagues. This model emphasizes that trust must be earned through consistent actions and alignment with company values. Leaders who foster trust see employees 8 times more likely to deliver great customer service, 9 times more likely to stay, and 14 times more likely to recommend the workplace. Building trust requires consistent behavior at the company, team, and interpersonal levels.

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