Infobip’s white paper outlines its approach to trustworthy conversational AI, balancing innovation with privacy, security, and ethical use. The AI Hub delivers channel-agnostic, LLM-agnostic, human-supervised AI services with up to 96% RAG accuracy. Privacy measures include strict vendor vetting, data segregation, and no AI training on customer data. Security uses SplxAI probes to test for bias, leakage, misuse, and harmful content. Customers control data retention, with deletion on request. By combining transparency, compliance, and continuous oversight, Infobip ensures safe, fair, and reliable AI-driven customer experiences.

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