The road from marketing-qualified lead to sales-qualified lead can be a long one, and it’s a road that seems to have more exits than on-ramps. But this process can — and must — be sped up to increase your lead conversion rate. Instead of hiring beyond your plans and budget, consider how automation and AI don’t get tired, they can’t have too much on their plate, and they never get frustrated in the face of failure. The lead often doesn’t even realize they aren’t communicating with a flesh-and-blood salesperson when they’re speaking to conversational AI. Lead conversion stalls due to slow follow-up on qualified leads — but conversational.

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