This Synoptek white paper explains how Dynamics 365 Customer Insights uses AI to unify customer data, generate predictive insights, and maximize customer lifetime value. It highlights benefits like 360-degree customer views, real-time profiling, churn prediction, and contextual product recommendations. The platform simplifies segmentation, enables dynamic engagement, and supports secure, scalable integration with Microsoft tools. With built-in AI/ML, it helps marketing, sales, and service teams personalize experiences, reduce churn, and drive loyalty through intelligent, automated decision-making.

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