The metaverse represents a strategic inflection point for financial institutions, reshaping consumer expectations, digital platforms, and asset ecosystems. Three forces define its relevance: the rise of millennials and Gen Z as digital-first, cashless consumers; the emergence of metaverse platforms with creator-driven economies; and the mainstreaming of digital assets such as NFTs and cryptocurrencies. Financial institutions must adapt by developing products for younger users, leveraging platforms as data-rich engagement channels, and investing in digital wallets as gateways to new payment and identity solutions. Those who act early will secure stronger relevance in this next-generation economy.

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