NFTs are emerging as powerful tools for fan engagement and digital commerce, offering unique, blockchain-based ownership of digital assets. Initially driven by sports and entertainment, NFTs provide new revenue streams through collectibles, art, gaming, and experiences. They can also unlock loyalty, voting rights, and cross-metaverse utility, deepening fan relationships. To succeed, businesses must carefully manage minting, storage, security, distribution, and marketplaces. Challenges include fraud risk, environmental impact, unclear regulations, and licensing. With its expertise in payments and crypto, Visa is helping partners navigate and scale NFT opportunities.

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