The Medical Affairs Role Transformed as Real-World Data Requirements Unfold

12 Pages

Explores how medical affairs is evolving as real-world data (RWD) becomes central to regulatory, clinical, and payer decision-making. Medical teams must shift from traditional support roles to data-driven strategists, generating evidence that informs treatment value and outcomes. Collaboration with regulators, providers, and payers is emphasized. The paper highlights the need for new analytic skills, cross-functional partnerships, and transparent communication to ensure trust and maximize the impact of RWD across the product lifecycle.

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The Medical Affairs Role Transformed as Real-World Data Requirements Unfold

The Medical Affairs Role Transformed as Real-World Data Requirements Unfold

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