1 DemandScience | 2021 Q4 Benchmark Report: The AI Impact on B2B Sales INTRODUCTION Way back before smartphones, electric vehicles, and personalized algorithms, our idea of artificial intelligence (AI) was something straight out of science fiction— think R2-D2 from Star Wars or HAL 9000 in 2001: A Space Odyssey. However, thanks to countless developments in computer science and engineering, AI has emerged as an unavoidable reality of modern life. Even social media sites we use on a daily basis—Facebook, Twitter, and Instagram—all utilize AI features to improve the overall user experience and keep us engaged. Corporations have also taken to AI technology to successfully achieve major business objectives, like maximizing revenue and profit, optimizing sales processes, and increas

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