Omnichannel personalization, which integrates physical and digital customer experiences, can lead to a 5-15% revenue increase. While personalization is common online, physical shopping still lags behind. To succeed, companies must overcome challenges like high technology costs, seamless customer experiences, and organizational shifts. Steps to implement include defining a strategy, utilizing digital touchpoints like apps and displays, using AI decisioning engines, and training staff. By aligning incentives and starting with high-value use cases, companies can bridge the gap between digital and physical channels.

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