This whitepaper argues that B2B telecom growth and loyalty can no longer be assumed, because digital transformation has reset customer expectations and rising complexity, especially with 5G, makes service delivery and management harder for both operators and enterprises. It describes how business customers may manage many sites, users, devices, policies, and mixed services (fibre, SD-WAN/MPLS, fixed, mobile, security), and that 5G expands the portfolio into outcome-based solutions that require better orchestration across network, OSS, BSS, and partners. The proposed answer is a streamlined, digital-first, portal-based approach that gives customers a unified view of subscribed services plus strong self-service to manage allocations, permissions, and changes on their own time, matching the “

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