This case study highlights the importance of improving the quality of sales coaching through the use of enablement technology. A study found that while sales managers typically spend 20% of their time coaching, leveraging technology can significantly enhance coaching effectiveness. Companies using formal coaching supported by technology see a 14% increase in win rates compared to ad hoc coaching. Key components include learning tools, selling insights, centralized content, and sales team collaboration. Integrating these into daily workflows helps managers focus on advanced coaching, driving better sales performance.

Join for free to read