The white paper discusses how cloud technology is transforming the retail and consumer packaged goods (CPG) industries, especially following the COVID-19 pandemic. Cloud enables retailers to overcome challenges like data silos, improve customer engagement, and integrate new e-commerce models such as direct-to-consumer (DTC) and live-stream shopping. Benefits of cloud adoption include real-time data visibility, on-demand scalability, and enhanced security. Retailers are increasingly using cloud for personalized experiences, real-time inventory tracking, and last-mile delivery optimization.

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