Case Study
What’s Next for Customer Success?
What’s Next for Customer Success? Gearing up for the next phase of growth. (And how to get it right.)Why we put together this survey The Customer Success industry has historically been underserved when it comes to technology. Why? There are several reasons: The lack of maturity, established frameworks, and a consistent understanding of CS as a business function made it difficult to accurately identify CS teams’ needs. This resulted in years of stagnant or nonexistent technological innovation. However, that’s no longer the case. The SaaS industry now recognizes customer success as a true growth driver, and new tools are available to support CS teams' efforts. These teams now have the opportunity to grow, scale, and work the way they want in order to deliver value to customers faster. Howe