In the rapidly evolving high-tech software industry, CRM vendors like PeppaCRM are transitioning from traditional seat-based licensing to consumption-based models, leveraging usage-based pricing to foster product-led growth and improve customer experiences with more personalized services. This shift addresses competitive pressures and the limitations of old models, aiming for enhanced growth and customer insight. PeppaCRM's adoption of DigitalRoute's Usage Engine allows for the efficient processing of usage data, enabling immediate billing for new services, optimizing revenue management, and offering pay-per-use plans, thus aligning closely with customer usage patterns and enhancing service offerings.

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