This white paper explains why CRM projects often fail from low user adoption and how to fix it by focusing on people, process, and leadership rather than just technology. Resistance stems from behavioral inertia, misaligned workflows, weak executive engagement, poor data, and departmental silos. The paper recommends co-creating workflows with users, simplifying interfaces, automating repetitive tasks, integrating CRM with existing systems, and embedding ongoing, role-based training. It highlights AI as a key enabler that reduces manual data entry, improves data quality, and surfaces insights, turning CRM into a trusted, productivity-boosting platform.

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