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Segmentation Strategies for Commercial Forecasting

Segmentation Strategies for Commercial Forecasting

IQVIA
Pages 16 Pages

Presents advanced segmentation methods to improve accuracy in pharmaceutical forecasting. Explains how traditional one-size-fits-all approaches miss market nuances. Advocates for multidimensional segmentation based on prescriber behavior, patient characteristics, geography, and treatment pathways. Shows how tailored segmentation enhances launch planning, demand prediction, and market access. Provides examples where deeper segmentation led to more precise forecasts and better alignment with real-world market dynamics.

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