Selling Interactions, As a small business starts to grow, it’s natural to consider investing in CRM technology. CRM is a software system that allows businesses to track all communications and relationships with customers via several applications to improve sales, services, marketing and content management. This can make a valuable difference to businesses of all sizes, especially those with a sales-heavy component. This article is aimed towards those businesses that could benefit from these systems but are not yet utilising them. Whether it is your first exposure to CRM, or you are looking to change from an existing CRM, we hope this article will provide you with some guidance to make a choice.

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