Traditional sales training often fails to deliver long-term behavioral changes, as it focuses on passive learning through lectures and memorization. Effective sales training should focus on building habits, moving from awareness to skill development and belief through real-world application. The Harvard Case Study Method, which emphasizes problem-solving in real-life scenarios, is a proven model for adult learning. The Holden Adaptive Platform applies these principles by using online simulations, deal coaching, and modular learning to create lasting, practical sales habits that drive better results.

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