The 2023 ATD State of Sales report highlights the significant cost of sales training, with companies losing billions of dollars annually. The median spend per salesperson on sales training is between $1,000 and $1,499, with an additional $1,000 to $1,499 spent on sales kickoffs. Traditional curriculum-based training often fails to deliver the desired results, with participants forgetting over 80% of the information within 90 days. To derive the most ROI from sales training, it is essential to provide interactive, on-demand training supported by continuous coaching from a sales manager.

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