Master Data Management (MDM) is evolving beyond rigid, centralized systems. Traditional relational databases struggle with connected data, as multi-hop queries degrade performance. Neo4j’s graph technology addresses this by capturing both data and its relationships, enabling agility, scalability, and real-time insights. Global organizations like Airbnb, NASA, UBS, and Lockheed Martin use Neo4j to connect silos, improve compliance, accelerate discovery, and unlock innovation. By layering graph-powered MDM over legacy systems, firms gain a holistic view of customers, products, and partners, driving accuracy, governance, and new business opportunities.

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