As per Infosys, Generative AI adoption in retail and consumer packaged goods (CPG) is rapidly expanding, driven by technology advancements and growing industry interest. Many retailers are integrating GenAI to enhance customer engagement, optimize supply chains, and improve marketing personalization. The human-machine collaboration model enables retailers to boost productivity by up to 2% of annual revenues. Despite challenges like data privacy and integration complexity, GenAI presents significant opportunities for innovation and value creation, fundamentally transforming retail and CPG business operations in today’s competitive landscape.

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