Extended Reality (XR) is transforming retail by merging digital and physical experiences to enhance engagement, personalization, and efficiency. It enables virtual try-ons, immersive store layouts, and gamified shopping, reducing returns and boosting conversions. XR aids in training, warehouse planning, post-sale support, and marketing with tools like AR packaging, holographic displays, and virtual assistants. Infosys is advancing XR with VR stores, gesture-controlled holograms, and no-code solutions. Despite challenges like infrastructure costs and limited device adoption, XR is redefining how customers interact with brands and products

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