Case Study
Embracing software for retail survival
How to build a future-ready business with the latest software Embracing software for retail survival The ebook was published by InternetRetailing in association with CloudBees2 l ADAPT ABLE DELIVERY internetretailing.net We’ve seen seismic shifts in the way consumers shop over the last year. From this wave of change, obvious winners and losers have emerged. Pureplays, online retailers, and stores with an e-commerce strategy already in place had a huge competitive advantage. Other sellers did not manage to ride the wave of change and found themselves drowning under the pressures of setting up a webstore. Even those with an online presence struggled – many quickly realizing a subpar customer experience would not suffice. So what’s the secret to this balancing act? A well-calculat