Dynatrace's *Opportunity Insights* uses machine learning to connect web performance metrics with user experience and business impact. It analyzes real user data to identify performance issues, simulate improvements, and estimate their effects on session retention. By filtering out bot traffic and applying causal models, it pinpoints critical metrics like load time, JavaScript errors, and layout shifts. Monte Carlo simulations test optimizations, and results are ranked based on business benefit. The app offers actionable recommendations to prioritize fixes that maximize user retention and ROI.

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