WHITE PAPER 2021 Online Giving Analysis and Strategic Considerations for 2022 2 The pandemic impacted how universities engaged and supported their graduates virtually. Given a continued focus on increasing engagement to build long-term relationships with the university, Anthology conducted a survey on alumni engagement trends to help universities in Ireland better understand the level of interest in engaging with their university and opportunities to adjust strategies for engagement and communications during this time and in the new normal. The survey targeted adults residing in Ireland who had earned at least a bachelor’s degree.

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