White Paper
Adjusting Alumni Engagement Strategies During COVID-19
The pandemic has changed how universities seek to engage and support graduates. Anthology conducted a survey on alumni engagement trends during the pandemic to help higher education institutions better understand the level of interest in engaging with their alma mater and opportunities to adjust strategies for engagement and communications during this time. The survey targeted U.S. adults with at least a four-year degree. Based on the survey results, institutions have an opportunity to adjust communications and programming to continue to build and deepen relationships.