Yoti’s strategy to combat generative AI and deepfakes focuses on early detection of presentation and injection attacks during verification. Their solutions, MyFace® Live and SICAP, detect spoofing attempts using liveness checks and secure image capture with cryptographic protections. Yoti also proposes content consent checks for celebrities and the public, content verification at upload, and biometric checks for high-risk transactions. The company emphasizes collaboration among platforms, creators, and tech providers to strengthen defenses as generative AI threats rapidly evolve.

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