This white paper highlights how Teradata VantageCloud and ActionIQ empower brands to deliver personalized, data-driven customer experiences (CX) at scale. By enabling self-service access to real-time customer data through a composable CDP, businesses can improve acquisition, loyalty, and retention, while marketers gain agility to run targeted campaigns. The platform’s zero-copy architecture ensures security and performance, and helps IT maintain governance. Together, these tools eliminate silos, streamline activation, and drive measurable CX impact in today’s fast-paced, AI-powered market.

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