This Tech Mahindra white paper outlines how 5G, AR/VR, and Web3 will drive meta-commerce, creating immersive shopping experiences with higher conversion rates compared to Web 2.0 platforms. Global brands like Disney, Hyundai, Nike, Samsung, and Louis Vuitton are already experimenting with virtual stores, digital twins, and NFTs. The paper introduces a seven-layer framework covering experience, monetization, creator economy, spatial computing, IoT, human interface, and infrastructure. Challenges include high hardware costs, privacy, and interoperability, but opportunities span consumer and industrial metaverses, from immersive retail to digital twins in manufacturing.

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