Marketing operating model: How to design and build a future-fit engine for growth, collaboration, and productivity
Marketing operating model: How to design and build a future-fit engine for growth, collaboration, and productivity
20 PagesB2B marketing is evolving rapidly due to shifting buyer behavior and digital advancements. Kvadrant Consulting’s whitepaper outlines how outdated marketing models hinder growth, collaboration, and productivity. Future-fit models prioritize speed, continuous campaigns, personalization, and measurable ROI. Marketing now directly drives revenue through e-commerce and self-service. However, many firms still rely on rigid workflows and siloed teams. To thrive, organizations must redesign their marketing operating models to be agile, data-driven, and aligned with modern customer journeys and digital capabilities.
