Purchase scams are becoming more effective as threat actors leverage dark web services and emerging AI tools to scale operations and reach more victims. These tools allow scammers to quickly build infrastructure, launch convincing scam websites, and run fraud-funded ad campaigns that increase visibility and lure in targets. At the same time, advanced techniques help scammers hide links between their public-facing scam sites and the merchant accounts used to collect fraudulent payments. By masking these relationships, they make it harder for investigators to trace transactions or identify operators, ultimately increasing the resilience and impact of purchase scam networks.

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