In order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and society. It is an objective source of marketing information dedicated to the field of marketing. Founded in 2008, The CMO Survey is administered twice a year. Each edition includes three reports: • The offers an aggregate view of the results. • The shares key metrics, trends, and insights over time. • The displays results by sectors, headcount, revenue, and percent online sales. The CMO Survey is sponsored by Deloitte LLP , Duke University’s Fuqua School of Business, and the American Marketing Association.

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