CMOs face rising pressure from inflation, privacy concerns, and martech underperformance. Only 13% of marketing budgets exceed R\&D spend, yet AI use is set to triple in 3 years. Martech utilization remains low (52%), with 55% of CMOs reporting unmet payoff expectations. Digital transformation is underway, but only 24% report full integration. AI shows modest impact on sales and satisfaction, while generative AI use averages just 11%. Most firms prioritize short-term over long-term brand building. Privacy actions and trust-building are key, with 44% of marketers expecting marketing budget increases.

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