Hexaware’s white paper explores how low-code/no-code (LCNC) platforms are transforming customer experience (CX). Amid rising digital demands and limited IT capacity, LCNC enables faster, cost-effective app development with minimal coding. It empowers “citizen developers” to build personalized CX apps—like loyalty programs and service tools—using visual interfaces and AI. Benefits include faster rollout, improved collaboration, omnichannel support, and lower IT dependency. The paper recommends strong governance, IT-business alignment, and talent programs to overcome adoption barriers and scale impact across industries.

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