Despite the great diversity in the natural, organic and better-for-you food and beverage market—it now encompasses everything from snacks to baby food, protein powder, frozen meals and more—its brands are united by a common goal: to help people lead healthier lives by providing better quality products. And while brands invest heavily in research, formulation, quality ingredients, marketing, advertising and customer support to make that happen, one area that’s often overlooked is logistics. In fact, many brands see logistics as no more than a line item in the budget, and measure success by how little they can spend. After all, it’s just shipping, right?

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