Practical supply chain tips that can help CPG brands master retail delivery. The retail industry has been undergoing an evolution for the better part of the last couple decades, but the velocity and totality of this change were drastically amplified by the COVID-19 pandemic. For the first time, out-of-stocks were brought into mainstream consciousness. Consumers were thrust into a face-to-face confrontation with an issue that retailers have been aiming to eliminate for years. It has been a phenomenon that the largest big-box retail outlets have looked to curb through retail compliance programs designed to incentivize vendors to hit on-time delivery standards.

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