Life sciences companies struggle with omnichannel orchestration because AI/ML models, automation, and adoption are often misaligned. While AI can identify patients and optimize HCP targeting, scaling requires automation to deliver actionable insights efficiently. Yet success hinges on adoption: field teams must trust and use recommendations embedded into workflows. IQVIA highlights that effective programs link patient and HCP data, automate insight generation, and drive adoption through contextual delivery, feedback loops, and measurable ROI. Companies that balance these three elements achieve productivity gains, stronger engagement, and sales uplift, avoiding stalled pilots and wasted investment.

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