Over the past five years, CPG companies have faced significant pressures from suppliers, shifting market conditions, and evolving retailer expectations. At the same time, the industry has rapidly moved toward digital commerce, transforming how products are sold through both retail partners and direct-to-consumer channels. Today’s consumers expect convenience, seamless access, and consistent product information across every touchpoint. Meeting these expectations has become essential, especially as shoppers grow more motivated by values such as sustainability. To stay competitive, CPG brands must embrace digitalization and accurate data management to deliver reliable experiences everywhere customers choose to engage.

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