Sales benchmarking is a key tool for driving competitive advantage. To execute a successful sales benchmark, follow these five steps: 1) Identify key metrics relevant to your sales performance. 2) Collect both internal and external data for comparison. 3) Compare and contrast the data to assess areas of strength and weakness. 4) Take focused action based on the findings, implementing strategies to improve performance. 5) Ensure sustained improvement by embedding benchmarking into ongoing processes, using methods like statistical process control to maintain competitive advantage.

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