Monetizing analytics transforms data from a cost center into a revenue-generating asset through direct methods like paid data product tiers, API access, and dashboards, or indirectly via improved customer experience and business growth. Key features for monetization include embedded and multi-tenant analytics that ensure scalability, security, and customization. Industry examples include hospitality (enhancing guest experiences), e-commerce (offering vendors valuable insights), and healthcare (leveraging AI for compliance and personalization). GoodData enables these strategies with a flexible, API-first platform that integrates seamlessly into products to unlock monetizable, actionable insights.

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