Introduction Have you ever worked for hours putting together a presentation for buyers and influencers in a sale, only to wonder where you went wrong after delivering it? Maybe you’ve delivered a presentation you believed was strong and persuasive, only to have it fall flat with your audience? You’ll experience such outcomes far less often and have much more success if you follow a proven framework for delivering persuasive presentations. In this ebook, we share our framework called the Convincing Story. It’s a simple and learnable storytelling format that works for both virtual and in-person conversations.

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