The Visa Consulting & Analytics white paper outlines how SMBs expect seamless, digital-first onboarding shaped by fintech and neobank standards. Studying 14 global providers, Visa identified best practices: fast and simple journeys (5 minutes, 8 steps), digital verification with biometrics, strong UX design, and cross-platform consistency. Leading onboarding flows offer instant account or card use, free trials, auto-filled data, and wallet integration. Three hallmarks define world-class onboarding: engaging and consistent (clear, obstacle-free, branded), customized and personalized (100% digital, fast, relevant), and comprehensive and immediate (ready-to-use with upsell options). Banks that adopt these approaches can boost competitiveness, efficiency, and customer satisfaction.

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