This whitepaper argues that becoming a true digital innovator in 2025 requires more than copying popular tech trends like generative AI, hyperautomation, sustainable tech, and the fusion of Web3 and IoT, it requires an intentional operating model that uses technology to create unique value and future-proof the business (pages 3 and 7). It outlines a practical toolkit (AI, data analytics, AI copilots/agents, intelligent process automation, and IoT) and then proposes five actions: define how the business operates and align leadership policies to innovation, enable users by modernizing internal processes and capturing user persona data, drive convergence by integrating systems and democratizing access to data and technology, build automation into restructuring efforts with incremental rollout

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