How do clinicians consume online medical reference information? Learnings from Elsevier’s Use Case ResearchAt Elsevier, we have a rich history in collecting and disseminating evidence-based information. As a leader in the field, combining content with technology to turn information into actionable knowledge, we regularly conduct market research to understand how clinicians use online medical reference information, which helps guide our product development. We are also keen to share and explore our findings with key customers and thought partners. With this in mind, we embarked on a global study, surveying 507 specialist clinicians and residents based on six use cases that we previously identified and validated through qualitative interviews to understand how clinicians use such info

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