Reuters Events’ 2024 report on HCP engagement explores how AI is transforming physician outreach and marketing strategies. Over 80% of surveyed pharma and life sciences companies are using or planning to use AI, especially for content creation, market research, and digital marketing. Social media, particularly LinkedIn and YouTube, is emerging as a vital engagement channel, expected to see the largest budget increase in coming years. Educational platforms and short-form videos are also gaining traction. Key success factors include omnichannel coordination, personalized content, and physician-centric value delivery across digital touchpoints.

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