This research-based white paper explores how European enterprises are adopting decision intelligence to improve business outcomes in increasingly complex environments. It outlines how organizations are moving beyond traditional BI toward analytics that combine data, automation, and human judgment. The paper highlights challenges such as data silos, skills shortages, and governance barriers, while emphasizing the importance of trusted data, repeatable processes, and enterprise-wide access to insights. It includes regional perspectives on regulatory requirements, risk management, and digital transformation priorities. The report concludes that organizations investing in decision intelligence frameworks are better positioned to scale analytics, operationalize AI, and make faster, more confide

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