SALES PERFORMANCE AFFECTS COMPANIES’ REVENUE All B2B companies strive to achieve top and bottom line success every quarter, but to do that, they need a strong team of sales reps that can consistently meet or exceed quota. However, that’s easier said than done in a complex marketplace with hundreds or thousands of products, and when sales reps manage numerous accounts. Many organizations rely on the more experienced or high-performing sales reps, or “A” players to make their numbers. These reps have the talent, knowledge and experience to sell profitably every quarter, even when challenged with a large book of business and complexity in their market.

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